Guinness Matchday, the renowned football celebration by Guinness Uganda, is set to captivate fans across the country this December with its ambitious “Matchday on Tour.”
Following the overwhelming success of events in Kampala, the initiative is expanding to bring the Premier League experience to communities nationwide.
The centerpiece of this countrywide tour is the Guinness Matchday Truck—a state-of-the-art mobile football lounge equipped with a fully stocked bar, luxurious seating, and a massive edge-lit screen.
This innovative vehicle aims to provide fans with a unique and immersive way to enjoy the beautiful game.
“Matchday is hitting the road in style!” said Elizabeth Mutamuliza, Head of Beer at Uganda Breweries Limited. “This truck will bring the electrifying energy of Guinness Matchday to fans everywhere, redefining how we celebrate matchdays. It’s something no football enthusiast will want to miss.”
The tour begins with a grand two-day event on December 7th and 8th at Zoe Grounds in Kampala.
Football fans will enjoy live Premier League action on the big screen, complemented by dynamic commentary and an array of entertainment.
The lineup includes performances from top DJs, live acts, and engaging hosts, all paired with the signature on-truck bar serving ice-cold Guinness.
“Matchday on Tour is more than just football; it’s a celebration of the culture and passion behind the game,” said Rogers Kasozi, Guinness Brand Manager. “From live screenings to energetic performances, we’re creating an unforgettable experience that connects fans with the sport they love.”
Football lovers can stay updated on the tour schedule by following Guinness_Africa and #GuinnessMatchday on Instagram and Facebook. The experience is open to all fans aged 18 and above, ensuring a thrilling matchday atmosphere for football enthusiasts across Uganda.
