Kasese, a town once known for its struggling mining industry and sluggish economic growth, is experiencing a remarkable transformation, thanks to the Tusker Lite Rwenzori Marathon.
Since its inception in 2022, the annual event has grown exponentially, from 800 participants in its first year to 3,700 in 2024.
Now a premier sporting spectacle, the marathon has breathed new life into the local economy, tourism sector, and community development.
Amos Wekesa, the marathon’s founder, envisioned more than just a race. He saw an opportunity to uplift businesses, attract visitors, and highlight Kasese’s stunning landscapes.
“Our vision was clear—turn the Rwenzori Marathon into an economic driver and a platform for tourism promotion,” said Wekesa, the event’s team leader.
The impact has been profound. Hotels that once struggled with low occupancy rates are now fully booked around the marathon weekend.
Local vendors, transport operators, and tour guides have also reaped the benefits of the thousands of visitors flocking to the region.
Government leaders have taken note of the marathon’s significance. Hon. Godfrey Baluku Kiime Kabbyanga, Uganda’s Minister of State for Information, Communication Technology, and National Guidance, praised its role in reshaping Kasese’s fortunes.
“This event has changed the face of Kasese. It has created jobs, promoted tourism, and put our town on the global map, which formerly had stagnant growth,” said Baluku.
Beyond its economic benefits, the marathon prioritizes community well-being. According to Masiga Collin, the event’s director, it focuses on talent identification, health promotion, and economic empowerment.
With enthusiasm building, the 2025 edition, scheduled for August 23, is set to be the biggest yet, with an expected 7,000 runners.
This year’s event will go beyond sports and fitness, incorporating climate change awareness and contributing to local infrastructure improvements.
