CAF have officially launched the “PAMOJA” campaign and poster for the TotalEnergies CAF African Nations Championship (CHAN) 2024.
“PAMOJA,” a Swahili word meaning “unity,” embodies the spirit of togetherness for this historic event.
For the first time, Kenya, Uganda, and Tanzania will co-host a major continental football tournament, scheduled from August 2-30, 2025.
The official poster, revealed across CAF’s digital platforms, visually captures the vibrancy of African football and East African culture, featuring landmarks and symbolic elements reflecting the “PAMOJA” values.
This tournament celebrates homegrown talent, exclusively featuring players from domestic leagues.
The campaign will roll out across various media platforms with fan engagement activities and grassroots initiatives.