The inaugural FIFA Club World Cup 2025 has set new benchmarks for global football, with an estimated 2.7 billion people worldwide engaging with the tournament across television, digital platforms, and live attendance.
Staged in the United States from 14 June to 13 July 2025, the month-long competition delivered record-breaking reach, thrilling matches, and an unforgettable climax as Chelsea FC were crowned world champions after defeating Paris Saint-Germain 3–0 in the final.
A Global Football Festival
According to preliminary analysis by Nielsen Sports:
2.7 billion fans viewed the tournament worldwide.
2.5 million supporters attended matches in person across 11 host cities.
80% of global football fans were aware of the competition.
“FIFA Club World Cup” became the most searched sports competition on Google during the event.
The atmosphere extended beyond stadiums, with watch parties held across continents and fans engaging heavily on digital platforms.
DAZN Leads the Digital Revolution
The competition’s exclusive global broadcaster, DAZN, played a pivotal role in the tournament’s success. DAZN streamed all 63 matches live and free, marking its highest single day of registrations on the opening day.
DAZN’s social channels generated over 10 billion impressions.
The platform’s official accounts gained nine million new followers during the tournament.
80% of viewers also engaged with DAZN’s non-live content, including premium features, interactive FanZone experiences, and behind-the-scenes coverage.
Shay Segev, CEO of DAZN Group, praised the response:
“The numbers demonstrate the extraordinary global appetite for accessible, high-quality football content. Together with FIFA, we are proud to have set new standards for global reach and engagement.”
Record Audiences Across the World
Broadcast figures from key markets underline the tournament’s immense impact:
Brazil: 131 million people (62% of the population) watched; Flamengo vs. Bayern München drew 37.3 million viewers.
Spain: 49% of the population (24 million) tuned in.
Italy: 48% of the population (28 million) followed the action.
Portugal: More than 60% of the population watched; Chelsea vs. PSG gave TVI its highest ratings of 2025.
Saudi Arabia: Manchester City vs. Al Hilal achieved a 77.8% market share.
Argentina: Boca Juniors vs. Benfica reached 9.1 million viewers with an 84.2% share; River Plate vs. Monterrey peaked at 87% audience share.
A Milestone for FIFA
FIFA Secretary General Mattias Grafström hailed the tournament’s success:
“From the incredible atmosphere in the stadiums in the United States to 2.7 billion people engaging around the world, the tournament has exceeded expectations. FIFA promised to take this tournament to the world, and there’s no doubt the world took to the tournament.”
The FIFA Club World Cup 2025 not only crowned Chelsea as world champions but also showcased the enormous global appetite for elite club football. With record-breaking audiences, packed stadiums, and innovative digital engagement, the competition has set a new standard for international tournaments.
