NBS Sport has signed a one year memorandum of understanding with Vine Fitness as the broadcaster moves to deepen its footprint in health and wellness content.
The agreement was signed on Wednesday at Next Media Park, where both parties committed to using the next twelve months to promote long term healthy living among Ugandans.
The partnership will support new fitness focused programming, community outreach and lifestyle campaigns.
Planned initiatives include fitness challenges, gym based workshops, wellness talk shows and public awareness events aimed at making regular exercise more accessible.
NBS Sport officials described the deal as part of a wider shift to position the station beyond traditional sports broadcasting and toward a broader lifestyle and wellness agenda.
Vine Fitness officials said the collaboration gives the fitness brand a chance to reach new audiences and drive participation in structured wellness activities.
