Thirty-eight clubs across Spain’s top two divisions will wear retro kits to celebrate their history and traditions.
The campaign, unveiled at Madrid Fashion Week, includes vintage-style balls, referee kits, and broadcast graphics.
Barcelona, Rayo Vallecano, and Getafe are skipping special jerseys for logistical reasons, while Real Madrid is not participating.
La Liga director Jaime Blanco said the initiative “brings the past into the present” and connects emotionally with fans.
The move reflects football’s wider nostalgia trend, with retro shirts now a booming £40m business.
