Vipers and Uganda Cranes midfielder Allan Okello has taken a significant step off the pitch by signing his first major endorsement deal with BLACK.
Black is an emerging electronics brand under Cannur Marketing Ltd. Known for its trendy, durable, and accessible products.
As a company, BLACK is thrilled to have Okello on board as the face of their brand in Uganda.
The endorsement marks a new chapter in Okello’s career, showcasing his rising influence not just in football but also in the commercial world.
Okello, one of Uganda’s most popular sports figures, expressed his excitement about the partnership.
“I’m thrilled to be working with BLACK, a brand that shares my passion for gadgets and excellence. I look forward to doing big things with them for our fans,” Okello said.
As part of the deal, Okello will be featured in content promoting BLACK’s range of electronics and will actively participate in community-driven initiatives, further solidifying his role as a leader and influencer beyond the football field.
Maurice Aliganyira, a representative from BLACK, is equally enthusiastic about the partnership, noting Okello’s commitment to excellence and passion for community development.
“We are excited to welcome Allan Okello to the BLACK family. His dedication to football and community involvement makes him the perfect representative for our brand,” Aliganyira stated.
NextPro Sports, the agency managing Allan Okello, sees this collaboration as a major milestone in his growing career.
The company, which specializes in representing East African athletes, takes pride in securing impactful brand partnerships for its clients.
Sultan Atubo, Founder and CEO of NextPro Sports, sees the deal as more than just a commercial opportunity.
“This deal represents more than just a commercial opportunity; it’s about aligning Okello’s values with a brand that speaks to innovation, performance, and community impact. We look forward to seeing how this partnership evolves,” said Atubo.
BLACK is a Ugandan direct-to-consumer (D2C) brand offering audio and wearable products that combine durability, reliability, and fashion-forward designs.
With a strong focus on functionality, BLACK products aim to provide affordable tech solutions for consumers across Africa.
Their product line includes a range of wearables and audio devices that can be purchased online at Blacklyf.com and through e-commerce platforms like Jumia.
This partnership between Allan Okello and BLACK is not only a boost for both the athlete and the brand but also a source of inspiration for the next generation of athletes and fans in Uganda.
It reflects Okello’s dedication to not only excelling in his sport but also giving back to the community, further expanding his influence off the field.
