SuperSport has rolled out its “Sleep Can Wait” campaign across more than 20 African countries to mark the FIFA World Cup 2026.
As the official broadcaster, SuperSport will air all 104 matches live on DStv and GOtv, with four dedicated channels, expert pundits, and commentary in English, Portuguese, and local languages.
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Shot in Cape Town by director Jabu Nadia Newman, the campaign will run in three TV formats and across 150+ channels, 800 outdoor sites, and digital platforms, reaching over 100 million followers.
With 10 African teams competing, the message is clear: Sleep Can Wait.
