In the 2023/2024 season, Kitara has established itself as a formidable team in the StarTimes Uganda Premier League, consistently securing a place in the top three.
After facing relegation to the FUFA Big League in 2021, the club has made significant strides, not only finishing fourth but also winning their first Stanbic Uganda Cup.
According to Coach Brian Senyondo and club president Deo Kasozi, the key to their recent success lies in prioritizing player welfare.
“Taking care of our players has been crucial in driving our success,” said Senyondo. This approach has been supported by sponsors like Jonard Investments, led by director Jonard Asiimwe.
Jonard Asiimwe, whose personal football aspirations took a backseat to academic pursuits, has always had a passion for the sport. His investment in Kitara FC is driven by this passion and a desire to support his community.
“Kitara FC holds historical significance, representing our ancient Bunyoro kingdom. Many of the players are part of my youth groups. I wanted to support them, especially those not pursuing studies in our areas,” Asiimwe told NBS Sport.
Asiimwe’s commitment goes beyond financial support. “Return on investment is important, but it’s not the sole consideration. I’m guided by a long-term vision rather than immediate gains. Together, we’re building a legacy, focusing on Kitara FC’s future,” he explained.
Asiimwe emphasizes that fostering Kitara’s growth will naturally lead to rewards in the long run.
Looking to the future, Asiimwe envisions sports as a catalyst for positive change within communities. He advocates for mentorship programs for retiring players and stresses the need for improved talent scouting processes to effectively identify and nurture overlooked talent.
“We must enhance talent scouting. Currently, players are often selected based on personal connections rather than merit. Leveraging professional scouting software and proper player documentation will help us identify and nurture talent effectively,” he observed.
Asiimwe also highlights the importance of mentorship programs for retiring players, noting that many Ugandan players struggle after retirement due to the lack of structured post-football plans.
“Providing mentorship ensures players view football as a stepping stone, not the final destination,” he noted.
Jonard Asiimwe’s vision is to see Uganda’s football reach regional and national levels, echoing the progress seen in other continents. By investing in Kitara FC and advocating for better support structures,
Asiimwe hopes to attract more investors to Ugandan football and create lasting positive change in the community.
