World Freestyle Football Association president Dan Wood says the sport is focused on improving lifestyle through sport.
Following the inaugural Predator Freestyle Football Championship held last week at Namungoona stadium, the association aims to discover gifted footballers and incorporate fashion, music and urban culture into football.
“The sport began 13 years ago and looks to drive a healthier active lifestyle for young people. It’s now become a sport in its own right and just like break dancing we hope it becomes an Olympic sport in the future,” stated Dan Wood.
“Freestyle is everywhere- it’s in the streets and we encourage all talents to take control and express themselves,” he added.
In partnership with Predator energy drink, the championship featured countrywide tours with 15 male and 3 female finalists involved in the finale to vie for cash prizes and ambassadorial roles.
Predator energy drink brand manager Vianna Mukabana reflected on the product vision.
“Our brand pillar is football and we always try to find new and unique ways to engage with our fans. We also have a global partnership with Liverpool FC and we are focusing on empowering youth football as well,” Mukabana noted.
Haruna Migadde and Bridget Nakalanzi emerged victorious in their respective categories at the competition.
Migadde secured the top spot in the men’s competition, showcasing his exceptional skills and outperforming his rivals.
Similarly, Nakalanzi proved her dominance in the women’s category, leaving her competitors behind with her impressive performance.
The Predator Freestyle Football Championship aims to build brand fans and add value to communities through football.
