NBS Sport has officially launched The State of Ugandan Sport, a dynamic platform designed to inspire collaboration, accountability, and qualitative growth across all disciplines.
The iniative was unveiled by Andrew Kabuura, the Head of Sports Broadcast at NBS Sport, on Friday morning at Next Media Park.
The State of Ugandan Sport will feature two-day national symposiums featuring masterclasses, panel discussions, and audience engagement sessions to review and shape Uganda’s sporting direction, with the first edition set for June 17th and 18th.
During the launch, Andrew Kabuura explained the motivation for the platform, emphasizing the desire to move beyond traditional broadcasting and play a more active role in the country’s sporting development.
“We are not just broadcasters, but partners in the development of Ugandan sport,” Kabuura stated.
“This symposium will provide practical tools for growth while sparking honest, forward-looking conversations across all levels of sport.”
The launch was graced by key figures in Uganda’s sports sector, including Nasser Sserunjoji, President of the Federation of Uganda Basketball Associations (FUBA), and Paul Wasike, General Secretary of the Pool Association of Uganda.
Joshua Nagenda, the Head of TV at KCCA, Barnabas Sebuyungo, Secretary General of the Dance Sport Federation, and Anthony Tumwesigye, delegate for Beach Soccer Uganda, among others were also in attendance.
🚨 𝐓𝐇𝐄 𝐒𝐓𝐀𝐓𝐄 𝐎𝐅 𝐔𝐆𝐀𝐍𝐃𝐀𝐍 𝐒𝐏𝐎𝐑𝐓 has officially been launched! ⁰
Next month, we’re bringing all key stakeholders together for a deep, solution-driven discussion to elevate Ugandan sport to the next level. #StateOfUgandanSport | #NextMediaTalks |… pic.twitter.com/d0U3jjQLLG— NBS Sport (@NBSportUg) May 9, 2025
The platform will be structured around morning masterclasses and afternoon panel discussions from sports stakeholders.
The morning masterclasses will be targeted towards learning sessions on athlete development, wellness, branding, leadership, and sports management, while the afternoon panel discussions will be designed to evaluate what’s working in Uganda’s sports sector and what needs rethinking.
Kabuura noted that the platform responds to the transformation of Uganda’s sports landscape, pointing out that when NBS Sport launched in 2022 as a 24-hour sports channel, many doubted whether there would be enough content to sustain it.
“Now, the challenge is the opposite. There’s too much content for a single platform,” he noted.
Sports players in attendance welcomed the idea of the symposium, calling it a long-overdue space for strategic reflection, learning, and unified growth across the sector.
“It’s a wonderful opportunity to drive engagement and accountability,” said Obal Atubo of Red Rhino Agency and Head – Organising Committee University Football League.
“Take university football, for instance—it began in 2012 with a few institutions. Today, we have 24 universities involved. That growth is promising, and initiatives like this will help us improve both structurally and competitively.”
The launch featured passionate discussions among journalists, federation leaders and other sports players demonstrating exactly why this symposium is much needed, as these critical dialogues can translate into actionable solutions for the nation’s athletic future.
