FIFA President Gianni Infantino has hailed the launch of the newly expanded Club World Cup as a defining moment in the evolution of global football, likening its significance to the inaugural FIFA World Cup held in 1930.
Set to kick off this Saturday at Hard Rock Stadium with Inter Miami taking on Egyptian giants Al Ahly, the 32-team tournament is being positioned as a groundbreaking effort to make elite club football more inclusive and truly international.
“This is the beginning of a new era,” Infantino told AFP. “Just like the first World Cup in 1930, this tournament will be remembered as historic.”
A Global Stage for Clubs Worldwide
Unlike the traditional structure dominated by clubs from Europe and South America, this revamped competition features teams from across all continents. Infantino emphasised the importance of creating opportunities for clubs and players from regions that rarely make it to the top of world football.
“We want to give a platform to clubs and players from places usually left out of the elite conversation,” he said. “This tournament includes players from over 80 countries, and fans from those countries now have a reason to feel connected to the global game.”
He referenced football legends like George Weah, the only African to win the Ballon d’Or, who never got the chance to play in a World Cup but could have showcased his talent on this type of stage.
Addressing Ticketing Criticism
Despite some concerns over ticket sales and the use of “dynamic pricing,” which adjusts prices based on demand, Infantino defended FIFA’s approach. He pointed to special promotions for students as a way to make matches more accessible, especially in a market like the United States.
“If prices are high, we get criticized. If we lower them or offer student discounts, we get criticized again,” he said. “But the goal is clear—we want full stadiums and passionate crowds.”
Free Streaming and Commercial Success
The tournament has already secured a major broadcasting deal with DAZN, reportedly worth $1 billion. Matches are being offered for free on DAZN’s streaming platforms, a rare move in top-tier football.
“How many top tournaments today let you watch matches for free?” Infantino asked. “This is a big win for accessibility and fan engagement.”
He also emphasized that all commercial revenues from the tournament would be reinvested back into the sport globally.
Focus on Safety Amid Political Tensions
With some matches being played near Los Angeles, an area currently seeing unrest linked to immigration policy, FIFA is keeping a close eye on security. Infantino confirmed that they are working closely with local authorities to ensure a safe environment for fans.
“Security is always a top priority for us,” he stated. “We are monitoring the situation and staying in constant contact with the relevant officials.”
Looking Ahead
Infantino said the ultimate measure of success will go beyond numbers, it will be about how the tournament is felt and embraced by fans around the world.
“This is about making football truly global,” he said. “And I believe once the games begin, the world will understand how special this is.”
