FIFA has announced a major new partnership with YouTube ahead of the FIFA World Cup 2026. This agreement will give fans around the world new and exciting ways to follow the tournament.
As part of the deal, YouTube will become a “Preferred Platform” for the World Cup. This means official broadcasters (Media Partners) can use their own YouTube channels to share content like extended match highlights, behind-the-scenes videos, short clips, and on-demand videos. The goal is to reach more fans and keep them engaged.
For the first time ever, broadcasters will be allowed to live stream the first 10 minutes of every match on YouTube. This gives fans a chance to feel the excitement from the very start. Some matches may also be streamed in full on YouTube, helping more people access the games and discover where to watch the rest of the tournament.
Fans will also be able to enjoy content on FIFA’s official YouTube channel, including classic matches and memorable moments from the past. FIFA will open its digital archive, giving viewers access to historic games and iconic football highlights.
Another key part of the partnership involves content creators. YouTube creators will get special access to the tournament, allowing them to share unique stories, player insights, tactical analysis, and behind-the-scenes experiences. This will help bring a fresh and more personal perspective to the World Cup.
FIFA Secretary General Mattias Grafström said the partnership will help connect with fans in new ways and make the tournament more accessible worldwide.
YouTube’s Global Head of Media and Sports, Justin Connolly, added that the platform aims to create an interactive and fan-focused experience, whether viewers are passionate supporters or casual fans.
Overall, this partnership is designed to make the 2026 World Cup more accessible, engaging, and modern. By combining football with digital platforms and creators, FIFA hopes to reach a new generation of fans and bring the world closer to the game.
