Uefa is aiming to secure a minimum of €5 billion (£4.3 billion) annually from its next set of broadcast rights deals—a significant increase from the current £2.9 billion—by focusing on streaming giants for its Champions League, Europa League, and Europa Conference League coverage.
The new agreements will take effect from 2027 and are expected to involve a six-year commitment.
In a major shift, one first-pick game per round could be sold exclusively to a streaming service like Amazon, Disney, or Netflix.
Additionally, broadcasters will be allowed to bid for rights across multiple top European markets simultaneously.
The move is designed to “expand our core revenue streams” and “inspire new fans” by leveraging digital platforms, Uefa President Aleksander Ceferin confirmed.
The existing 36-club league format and the revenue distribution model (where Champions League clubs get nearly 75% of the pot) will remain unchanged.
