The FIFA Museum had a landmark year in 2025, attracting a record 430,594 visitors across its global exhibitions in Zurich, Miami, New York, Asunción, and Rabat.
Additionally, its digital content reached 9.5 million engagements worldwide.
In 2025, the FIFA Museum continued its mission to celebrate football’s rich heritage with key highlights including the immersive exhibition Unidad, The World’s Game in Miami’s Freedom Tower.
This exhibition, part of the lead-up to the 2026 FIFA World Cup, also aims to leave a lasting legacy for North America.
In Zurich, the Innovation in Action exhibition explored technology’s role in football.
After its success in Switzerland, it will travel to Vancouver’s Science World in May 2026.
In New York, during the first FIFA Club World Cup, The Legacy Tunnel took fans through the evolving world of club football, while Rabat hosted the Rising Stars exhibition, showcasing the champions and rising talents of the U-17 Women’s World Cup.
The FIFA Museum also marked FIFA’s 120th anniversary with a special exhibition in Asunción.
In 2025, the FIFA Museum launched The Away Game, a new presenter-led video talk series featuring legends like Jürgen Klinsmann and Carli Lloyd. With over 1.3 million views on YouTube, the series has resonated with fans worldwide.
“2025 was another significant year for us,” said Marco Fazzone, Managing Director of the FIFA Museum.
“Our goal is to share the magic of football globally, and we’re thrilled to have done that more than ever before.”
“As we approach our 10th anniversary in 2026, we’re excited to connect with even more fans through our exhibitions and events around the FIFA World Cup.”
