Nile Breweries Limited (NBL), through its flagship beer brand Nile Special, has officially launched the third phase of the FIFA World Cup 2026 campaign with the rollout of nationwide watch parties and a new score predictor consumer engagement mechanic under the “Gwe Kafulu” platform, while extending its “Cheers to Bars” initiative into the FIFA World Cup season.
The launch was held at Bourbon Bar & Lounge in Jinja ahead of the FIFA World Cup opening match between Mexico and South Africa and marks the beginning of a nationwide series of World Cup watch party experiences that will take place across bars and entertainment venues throughout Uganda during the tournament period.
Read the full story here: https://nilepost.co.ug/news/348320/nile-special-activates-nationwide-fifa-2026-world-cup-fan-experience
